Greg Glatz [gregglatz]
How and why did you begin to be creative?
I have always been inspired and informed by the creativity of others. When I see people do creative things, it points me to a higher calling. We are more than consumers. We are meant to be creators and cultivators and curators.
Your mind is your work tool. How do you take care of it?
I read, surf the web, play music, and take long baths. Like any other part of the body, you've got to feed your mind ... and give it a rest every once in a while.
How do you avoid repeating yourself, or falling into formula? How do you stay fresh?
Part of me likes the efficiency and predictability of formulas. They create at least a temporary sense of security and stability. But they also create monotony, and that's the number one motivator to keep me searching for something new. That, and my OCD tendencies towards perfectionism! It's NEVER good enough. :-)
Do you have a ritual like retiring to a lonely place from time to time to cleanse your mind?
Two hours in my studio, with my guitar.
What cultural sources do you draw from the most?
Music is my most powerful source of inspiration. Always has been. Always will be.
Who have your teachers been?
My teachers have literally been my teachers: public school, university, grad school, doctoral program. Formal education isn't perfect and it needs rethinking, but it's given me a lot.
When you accept a job, how much value do you place on each of the following? Money, creative liberty, visibility, and to work with the best.
Highest value put on creative liberty and working with the best.
Have you ever had a job that was so stimulating that you could not get your mind off of it?
I try not to take on jobs unless they stimulate me. I'm not much of a mule.
"To give birth to ideas." Is this only an expression, or are there really parallels between giving birth and creativity?
Not sure if we give birth to ideas or if they pre-exist and we pull them out of the ether. I think the ideas are already out there. We just have to perceive them.
Does spirituality contribute to your creativity?
I believe creativity is the highest form of spirituality.
It is possible to fall in love with a bad idea simply because it is yours. How do you avoid this?
The best thing you can learn early on is that good ideas and bad ideas are ideas, not identity. Separate yourself from your ideas. Let them come and go as needed.
Must someone be the leader or boss in order for a creative team to function well?
I think every endeavour needs leaders. Doesn't have to be one leader. Just need people who are willing to lead, take initiative and responsibility.
Declaration: With what person or business would you like to work?
I'm working with the person I want to work with: creative, disciplined, focused, motivated, competent, and a person of character. We do talk radio. Perfect set up.
What criteria do you use when selecting someone to be a part of your creative team?
Number one criterion: they MUST be creative. Competence and character also required.
The armchair psychologist: Is creativity an act of rebellion for you?
Not really. I don't really care too much about the status quo. My creativity comes from a incessant belief there is something out there to be discovered and disclosed.
What is the best advertisement you've seen recently?
The Apple ads are great.
Do you work well under pressure?
Yep. Pressure is a good thing for me. Forces me to go with my gut, make choices quickly, focus, etc.
What city in the world currently attracts you due to its creative environment?
How is an idea sold?
An idea is sold by giving people an opportunity to participate in an experience built around an inspiring image that connects them to something/someone.
What do you feel when, after two or three years, you see an idea of yours again?
80% of the time, I still love the idea. I might even love it more than I did when it was new.
Ideas can come simultaneously to different people in different places with no connection to one another. How do you explain this phenomenon?
The ideas are out there already. Sometimes we perceive them at the same time in different places.
You are as good as your last idea. Wouldn't you like to have a more secure type of work?
Nope. There's always another idea out there. I'm going after it.