Interview with:haze westerlund [haze]
PROFESSION
 | What is your profession? What is your title printed on your business card? Graphic designer/ art director. Dont have a card |
| What links do you have on the Internet: website, blog, social networks? yep and twitter |
| Do you usually attended seminars or coursework to advance your professional work or would you consider yourself a more self-taught person? nop-yep |
| What are the things you least like about your job? It a job, you have to work.. |
| How do you handle customer complaints? dont have any, as we work WITH our clients.. |
CREATIVITY
| Do you work well under pressure? yeh, is there other options? |
DESIGN
| What is your specialty? Web- and Graphic designs together with illustrations. |
| Where can we view your portfolio online? |
| What is your motivation? What makes you get up in the mornings? Breakfast in the sunshine on my balcony |
| How would you define your design style? all over, wide.. |
| How do you promote and move your work? I dont. Only works with a fixed client base, all on recommendations |
| What are your sources for documentation and to generate ideas? my clients input |
| Which festivals or awards in your field do you find most interesting? none |
| What is your favourite type of customer? the one who knows what he want |
| To a certain point, is copying justifiable? yea, if you need the same more then once |
| Do you believe the newer generations are better at designing? nop. just more and better tools.
Give them a pen and a wax machine and see what they can come up with.. |
| Which professionals in your field -contemporary or past- do you most admire? I dont spend time checking out others works, Leo da vinci if I have to say one |
| Which software applications do you most utilize in your work? C3, macromedia etc.. |
| If you weren't a designer, what would you be doing? Building bikes or cars |
| Can you see yourself in this field twenty years from now? nop, probably ashes then |
| Which design resources online do you frequently visit? none, what 4? make a copy? |
ILLUSTRATION
| What is your specialty in illustration? free hand comics |
PHOTOGRAPHY
| Describe your current equipment: cameras, lenses, computers, accessories... Nikon, more nikon dito.. |
| What software and plug-ins do you use to retouch and manage your photos? PH C3 |
ADVERTISING
| The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that? IQ |
| What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother? I do artworks for my clients, not for me or my mother |
| Are people in advertising paid too much? yep. the job is to get people buying crap for a lot of money. Even clients.
Its called advertising.. |
INTERNET
| What is your specialty in the interactive world? web design etc |
| Where can we see some of your work online? yep |
| What was your first job in the field? 100 years ago, setting text in a amiga PC, long before Mac was available |
| What is your professional background? What did you do before? art director |
| Do you work by yourself, or in a team? how is that team? team, the team is fine. |
| What was your first computer, and which is your current? for design and text:
amiga, all older macs, now PC:s. Cant do prof. webs on a mac. |
| What were you doing in March 2000, at the height of the "dotcom bubble"? same as today |
| What would you do to terminate Internet spam once and for all? go offline |
| Your tips to make money online set up a shop, or send paypal invoices :) |
| 
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haze westerlund
Spain
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