Doryn Wallach [iheartmyroom]
What is your specialty?
Where can we view your portfolio online?
What made you interested in design?
My mother was always redesigning our house and my great grand-parents were antiquarians so it was always in my blood I think. I have done a lot of other career paths besides design over the years but I keep being drawn back in to it. I love a before and after!
What has been your professional career path?
DORYN WALLACH got her start with a degree from The Fashion Institute of Technology in Interior Design in 1999 and went on to work at one of New York City's top design firms, Cullman & Kravis. From there she worked on various different projects from real estate staging to boutique commercial interiors. She also worked behind the scenes on the hit television show, Extreme Makeover: Home Edition and has contributed to many blogs and publications as an interior design expert.
While design is a love, beauty is a passion. Seeing potential in products has always been one of Doryn's talents and recently she became a partner & VP of Creative Development and Marketing for LashControl Mascara. "I absolutely love this product and knew I had to be a part of the business, help get the word out and grow the company. It's a unique opportunity that I couldn't be more excited about!"
Have you received any awards for your work in the field of design?
What is your motivation? What makes you get up in the mornings?
My two kids don't give me an option but they are the love and joy of my life. Any day can be horrible and their smiles makes it all better.
How would you define your design style?
I could design in any style out there. For me personally, I have so many design styles that I love that I will just leave it at eclectic and glamorous but COMFORTABLE and family friendly. Practical.
How do you promote and move your work?
Since I no longer do designing and working on more of my expertise and possibly a line of products coming soon, I am using a lot of social media to help promote. Currently, I am launching a blog in August called I Heart My Room which is design ideas, tips and advice for tween/teen bedrooms, dorm rooms and first apartments. I launched the Facebook page a week ago and have over 4000 likes! CRAZY!
In which new areas would you like to experiment?
I would love to design a line of home products and some how get back on radio which is something I did in the past too!
Shapes, color, concept: where do you usually begin when conceiving a design?
I usually start with any object, pillow, fabric, image, clothing item...as inspiration and work from there.
What are your sources for documentation and to generate ideas?
Why the Internet of course!
Which festivals or awards in your field do you find most interesting?
To be honest, I don't really pay attention to these things too much.
What is your favourite type of customer?
One that trusts me for what I do and allows me to be creative. Nice, considerate and open-minded too :)
To a certain point, is copying justifiable?
Copying, no. Inspired by, yes.
List some things you dislike seeing in design.
I hate to see a very high end space designed in an impractical way for actual living.
Do you believe the newer generations are better at designing?
Yes and No. There is definitely more of a freedom in design for the newer generation, it's more whimsical then in the past, but, I think there are a lot of copy cats out there as well and not a lot of thinking outside the box anymore. There is so much on TV and the Internet now, why think outside the box!
With which type of client would you decline in working for?
Anyone who was disrespectful towards me or anyone that works for me.