 | Is your personality that of an investor or a spender?
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| Do you love or hate to go to stores? Why?
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| Are you in the habit of returning home with what you went out to buy, or do you spend money on other things?
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| Do you like to accompany shoppers to help them decide what to buy? Do you like others to accompany you when you shop?
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| Do you use the internet to shop? Do you research on the internet first and then buy in stores or vice versa?
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| Do you pay by credit usually, occasionally, or never? What justifies that?
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| Are you in the habit of reading product labels? What type of information do you look for?
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| What brands do you think are up and coming?
i.e. cars, electronics, food, clothes, entertainment, hygiene, beauty, etc.
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| What brands do you think are on the way out?
i.e. cars, electronics, food, clothes, entertainment, hygiene, beauty, etc.
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| Which purchase criteria do you use: what you like, the top of the line, the relationship of quality-to-price, not paying for something you do not need...?
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| How is the financial crisis effecting your consumer habits?
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| Which is more important to you, to be up-to-date in technology, in culture, or in fashion?
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| Which do you appreciate more in a hotel room, a television or Internet access?
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| How do you purchase vacations, through a local travel agency, or on the Internet?
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| How long has it been since you last bought a music CD? Where do you get the music you listen to?
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| How often do you go to the movies? Do you rent or buy DVDs? Do you download movies from the Internet?
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| What do you do with clothes and gadgets you no longer need but are still in good condition?
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| Do you recycle? What kind of waste is recycled where you live?
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| Bottled or filtered water? Paper or plastic bags?
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| Do you use your area's public transportation? If you have a vehicle, what kind is it, and what do you use it for?
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| Do you give preference to local products over of imported?
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| When a product does not live up to its promises, do you make a complaint, or do you think that is just a waste of time?
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| Do you ever buy store brands? If so, what types of products, and which not?
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| What is your assessment of the low-cost brand phenomenon?
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| What percentage of your income do you consider appropriate to save for the future?
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| If you inherited the equivalent of 10 years worth of your annual income, what would you invest in?
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| How do you master the impulse buying? What do you tell yourself?
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| Do you see consumption as a social act? Is every purchase decision we make a vote?
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| What basic advice on money management would you/do you give your children?
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