Interview with:Ken Poh [kenbattousai]
DESIGN
 | What is your specialty? Multimedia Design. I pretty much touch on anything that is digital and interactive. Being Graphic Design trained, I guess my specialty would be the use of powerful layout coupled with the capability of interactivity in a multimedia production. |
| Where can we view your portfolio online? www.pddesignstudio.com
www.fatherkendesign.blogspot.com |
| What made you interested in design? I didn't foresee myself cooping in tight cubicles and functioning as an engineer or quantity surveyor. I like to work with beautiful and colorful things. |
| What has been your professional career path? I started as a web designer, then went in multimedia design, and finally running my own multimedia firm. |
| Have you received any awards for your work in the field of design? Yes, Creative Circle Awards (Bronze for CD Rom production), and Promax & BDA Award (Gold for Interactive Web Design). |
| What is your motivation? What makes you get up in the mornings? The desire to beat all odds and prove the world otherwise. |
| How would you define your design style? My design style is constantly evolving, I will attempt different styles for different productions. But I tend to used multi-colors and simple design layout which is clean yet lively. |
| How do you promote and move your work? A good design work will always promote itself. |
| In which new areas would you like to experiment? A stylish designer type video game would be great. |
| Shapes, color, concept: where do you usually begin when conceiving a design? Concept. A good concept to begin with is a good way to conceive a design. |
| What are your sources for documentation and to generate ideas? The things around your life. They give you different inspirations from time to time. |
| Which festivals or awards in your field do you find most interesting? I am not a sucker for awards festivals. But local festivals from where I lived are an interesting source of creative juice. We have the Mid-Autumn Festival, the Hungry Ghost Festival, the Thaipusam Festival just to name a few. These are heritage cultural festivals that dates back centuries ago. |
| What is your favourite type of customer? Pro-active and focus type. I can learn things from their field of work. |
| To a certain point, is copying justifiable? hahaha. I guess all ideas interlaced one another. If that is called copying. |
| List some things you dislike seeing in design. Designing for the sake of designing and disregarding functions attached to it. I don't believe in creating something that looks nice but does not serve any purpose. A good design must have its functional objectives. |
| Do you believe the newer generations are better at designing? No. But they are technically more advanced in the softwares they used. |
| With which type of client would you decline in working for? The one that treats you like their in-house designer demanding hourly feedbacks, and the type that wants to play Art Director. |
| How do you calculate budgets for a design project? Man Hours. In our line of service, that's the basic rule of the thumb. At least that is what works for me. More complex designing uses more man hours, hence the bigger budget. |
| Which professionals in your field -contemporary or past- do you most admire? I admire fashion maestros like Giorgio Armani. They don't stop at doing what they are good at only. They expand and explore other areas of design. |
| Which software applications do you most utilize in your work? Photoshop & Freehand. |
| Up to what point do your designs reflect your personality? My use of colors. |
| How do you distinguish passing fads from mainstays in new trends? The over flooding of the same design type. Good designs like good products are always copied. Success is always copied. Once that happens it becomes a passing fad. |
| If you weren't a designer, what would you be doing? Sportsman. Fashion Model. Hahaha. But I will have to inject botox and starve for it. |
| At this moment, what would be your dream job or project? A mega installation commercial Art. |
| Can you see yourself in this field twenty years from now? Not exactly similar to what I do now, but I will be working on anything related to Design, which is a most powerful tool in the society we live in. |
| Which design resources online do you frequently visit? Here, there, everywhere. |
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Ken Poh
Singapore
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