Interview with:Konrad Aksinowicz [kondzio]
ADVERTISING
 | What is your specialty: creativity, contact, or research? don't get it |
| Please list some brand names or clients that you have worked for. ddb |
| Have you got a blog or web page? aksinowicz.blogspot.com |
| What do your clients value more, strategy, creativity, design, or return of investment? saving money |
| The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that? because that's grovie |
| Can a bad advertising campaign sell well? sure |
| Which advertising agencies and directors seem the best to you at this moment? if can give me artistic freedom |
| How do you respond to the classic quote, "I love the idea, but right now's not the time"? I get used to it |
| What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother? if it works |
| How do you see the transition between traditional advertising and online advertising? two diferent worlds |
| Are people in advertising paid too much? never too much |
| Is advertising merely spam? no |
| Have you ever felt cheated by adverts? sure |
| What is your favourite thing about working in advertising and what is your least favourite? artistic satisfaction and become a priosoner of one agency |
| Do advertising festivals help to improve the industry, or are they only ways for the elite to pay homage to themselves? don't know |
| When you select an intern to work, what quality do you deem the most valuable? don't get it |
| Brand names as generators of content hardly ever have success: is the online world different in this sense? it is |
| Does the public buy the product or the product image? sure they do |
| Has your experience in qualitative research served in helping you discover new pathways or, more often than not, to kill good ideas? no |
| IMPACT! Is this the main scale for judging the work of an advertising professional? don't get it |
| What are the main mistakes clients make in judging creativity? they are scared |
| Is it possible for someone in advertising to communicate well with people of other generations or cultures not their own? of course |
| In advertising, what is most effective, frequency or surprise? that you will never know if they got it |
| Is a political candidate the same as a product? kind of but worst |
| How do you explain the way in which some brands have been able to expand so widely and rapidly without advertising? Are the laws of marketing changing? luck on market |
| What advice would give to someone who wants to join the ranks of advertising? think twice |
| 
608 visits Whohub
Konrad Aksinowicz
warsaw
|
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