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Interview with:

Barbara A Thornton [ladylimu] 

What did you first read? How did you begin to write? Who were the first to read what you wrote?
I was a member of the Walt Disney book club before I could even read. We would get a new hardcover colorful book every month or so & my Mom read them to me all the time. When i was able to read by myself, I relished those stories and the bright pictures that went with the words. I began writing around the 6th grade and by 7th I started my 1st book which took me all year of science class to write. When I finished, i showed it to my parents who were stunned. My Mother just cried and my Dad was silent for a long time just rubbing his hand over the closed cover of the notebook before he found the words to ask, "Did this really happen? Did this happen to You?" I had to laugh at their reaction because i had made the whole thing up. Shortly after, poetry consumed my pen.
What is your favorite genre? Can you provide a link to a site where we can read some of your work or learn something about it?
My love of the written language knows no boundaries, so it is very hard for me to pick just 1 genre. My 1st published poem is at http://ladylimu.blogspot.com/2009/08/quiet-knowing.html The title being "A Quiet Knowing".
What is your creative process like? What happens before sitting down to write?
My creative process is a bit strange, as I never know what is going to come out. I get an uncontrollable need to find paper & pen, then an idea, thought, poem, short story - whatever... just comes into being. The same is true when i am on my keyboard. Sometimes my fingers are flying so fast, i cannot keep up with the words, so i just let come pouring out for me to read upon completion. I do not see in pictures in my head, so by using words I am able to describe to myself what my feelings & thoughts are at that moment. Most of the time, I - myself am amazed at what I'm reading for the first time myself.
What type of reading inspires you to write?
Honestly, i find reading my Bible brings inspiration. I am encouraged and enlightened to my own life, which seems to open the floodgates of my mind to paint a picture in words on the canvas.
What do you think are the basic ingredients of a story?
It all has to come to a point. You can ramble on in detail and frills as long as it comes back around to one central meaning that was started at the outset. Emotion is the other basic ingredient to any good story. If the story can cause the reader to feel an emotion, then the writer has done their job.
What voice do you find most to your liking: first person or third person?
I find most of my work is in the first person.
What well known writers do you admire most?
In no certain order I admire Maya Angelou, David Jeremiah, John Gray, John Maxwell, Tami Hoag, Tony Evans, VC Andrews, John Bunyan, Edgar Allan Poe
Are you equally good at telling stories orally?
Curiously enough, no my oral abilities are far less. Seems my hand can grasp & relate the information far easier and way better than my mouth ever could.
Deep down inside, who do you write for?
Deep down, i write for myself. These are my feelings & my thoughts that somehow are disconnected from me until they "magically" appear on the paper by the fluid movements my hand makes as I play the keyboard like a piano or strokes of the pen like a painter would a brush full of color.
Is writing a form of personal therapy? Are internal conflicts a creative force?
I think internal conflicts are the driving creative force in my writings. Yes, i do use writing as a form of personal therapy; especially when i go back to my old notebooks to see just how far I have come.
Does reader feed-back help you?
Yes, i really enjoy when someone takes the time to express to me how they feel after reading my work. Good, bad or ugly, everyone has their own opinion and my writing is mine.
Do you participate in competitions? Have you received any awards?
Yes, i have participated in a coupler of poetry competitions. A Quiet Knowing was my first entry and I won Editor's Choice Award for it, followed by a second poem Grandma's Hands. Currently, I am in the final publication stages for my next poetry contest. I'll tell You that the name of the poem is The Blessing and will be published early 2010.
Do you share rough drafts of your writings with someone whose opinion you trust?
I share my drafts with my Husband and daughter; they both are great critics.
Do you believe you have already found "your voice" or is that something one is always searching for?
I believe I have found my voice, although it is always a work in progress as each day brings new growth, circumstances and a strength that can only come through living life.
What do you surround yourself with in your work area in order to help your concentrate?
Concentration is no problem for me when the urge to write begins. I am able to completely block out every sight, sound & smell and in a sort of trance like state, the energy is transfered from a deep place within me onto the medium in front of me - either paper or monitor; this place seems unaccessible by any other means. Like a secret passage in an old castle the information about thoughts & feelings are transmitted from behind a hidden door, through a seemingly forbidden tunnel, running from my mind to my fingers. Only when the thought completes itself, do I once again return to my surroundings.
Do you write on a computer? Do you print frequently? Do you correct on paper? What is your process?
I use both the computer and old fashioned pen & paper. Generally I do not use any corrections. Very seldom do I ever go back to change even a word. I may sit quietly waiting for the next word or sentence to come forth but when it does, I'm off and running again until the next break in the action. The fact that I cannot forsee - the words that come out, makes me feel whatever they are, were meant to be; so except for the few spell checks in the dictionary or thesaurus, I leave the words alone, as they are set free.
What sites do you frequent on-line to share experiences or information?
I frequent mostly twitter & facebook as well as my blog.
What has been your experience with publishers?
My experience with publishers have been that they came looking for me. I've been fortunate to not have to shop around for publishers.
What are you working on now?
I have a book in the works about my struggle with anorexia. The title is picked out and most of the initial writing done. Now I just have to put it all together so it flows right.
What do you recommend I do with all those things I wrote years ago but have never been able to bring myself to show anyone?
This is how i view my writing and maybe it will help You. I don't know where or how most all of these words come from, but they came and for a reason. There is nothing to be ashamed or embarrased about because these are the real thought & feelings I've experienced. I wrote them down for a reason, and i feel that reason is to share those words with others. Not everyone can put abstract thoughts and feelings into words so the fact that I can, must mean that there are others out there like me but just have not found their voice yet. By all means Share Your writings! They were able to enrich Your life, now allow it to enrich someone else's.
Up till now, what has been your professional career path?
Management positions in the Food Industry, Customer Service, Office Management and Marketing.
Please list web addresses where one can see something about you.
http://ladylimu.iamlimu.com http://ladylimu.blogspot.com http://twitter.com/ladylimu http://facebook.com/pages/lady-limu/29750752181
What is your stance as a marketing professional? What are you good at? What differentiates you from others?
In my opinion, marketing is ultimately Customer Service Excellence. In order to be effective in marketing any product or service, one must be honest, educated in all areas of the product, informative and passionate about it and the people they come in contact with. Being a student of customer services for my entire working life, i understand what a "consumer" looks for when they make their decision to choose one 'marketer' over another; as well as my work around the food industry including safety & nutrition, i have a unique passion to give not only what people want but what they actually need -a healthy body. As a recovering Anorexic (of 25+ years) I have had the unique ability to extensively test this product on a very cellular level in my body for almost 4 years. Emaciated at 96 pounds when i started this product, i have stopped further physical progression of this disease & effectively eradicated the damage done through years of malnutrition. All of these combined differentiates me from other marketers of the LIMU Brand family of products and the LIMU Opportunity.
A marketing strategy begins with an idea. How are yours born?
I wanted something easy to remember as well as easy to search for and find. 1st step of marketing - branding Yourself. Make Yourself different from all the rest. Which is scary to be sticking out there like some "crazy", "sore red thumb" because You Are different...at first, but that is what marketing yourself and Your Product is all about. The Lady Limu moniker came about for 2 reasons. 1st to come to my mind was along the lines of the town "Avon Lady" from way back; then realizing that if i switched the words around it would be more fitting because I was starting my transition from being Anorexic to being Recovered from Anorexia with This product. Much like growing from a girl (ED) into a Lady (Recovered)
In which market, products or services, are you currently working?
International Marketing; Health and Wellness; Home-based Business Opportunities; LIMU Brand premier Fucoidan diet supplements made from limu moui seaweed off the Island of Tonga in the South Pacific.
Did this product exist ten years ago? And the brand?
The LIMU Brand launched in 2004 after 15 years in development and was the premier brand to use limu moui (a seaweed) as it's foundation because of the intense nutritional value in these plants and the extraordinary Fucoidan sugar molecule only found in seaweed.
What is the consumer or user like that you have to win over?
Skeptical. Afraid. Disbelieving. Uneducated about the natural human responses that take place inside the body when nutrients are added or missing.
What is the key to gaining consumer fidelity?
Being honest, helpful, uplifting, encouraging, friendly and most important having a product that actually shows results of the claims provided and is backed up by science.
How do you determine what consumers think and feel? Is something more than qualitative research necessary?
By keeping up to date with current events, trends, social media as well as a kind of sixth sense to understand a need before it arises. Of course, the research is a necessity for a good foundation.
What type of communication are you utilizing?
Both online and off.
Who/what is your competition?
Pharmecuticle Companies, the Medical Association and a Government that supports poisonious & deadly Drug overuse in it's citizens while turning a blind eye to the main problem - lack of Nutrients in our food supply; all because of the big profits afforded them with No regard for the health of this Nation. As far as other TLC Distributors? I'm thrilled that there are so many getting well and helping to spread the word about this product to get others healthy too. No one person can reach them all.
What differentiates your product/service from the competition?
Scientific proof. Check out http://pubmed.gov and search Fucoidan. It's the main nutrient making up the Limu moui sea plant of which Original Limu is 83% of. Since 1969 scientists around the world have studied this nutrient with over 800 published studies. No other 'new' juice out there has any where near the research. The Limu Company (TLC) *grew Faster in it's 1st 2 years than companies like Microsoft, Nike, Wal-Mart, Red Bull and Dell. *grew Faster in it's 1st 4 years than brands like Coca-Cola, Kraft, Ray-Ban, Snapple & Pringles. *has been profitable and absolutely debt-free from Day One. *has the highest paying Prosperity Plan of any home-based business opportunity.
How do you value the results obtained up to now?
I am very pleased, honored & humbled with people stepping out on faith to trust me to help them attain a life more abundant. It's never easy to believe in something beyond your understanding, but my passion lies in shedding light on this new way of life (4oz LIMU ORIGINAL a day) and helping people break free of their fear of failure. So far so good, but the future Never lies in the past. I will take the victories and struggles into the future to learn from and expand on so that I am better able to give more help and support to those that want it.
What is a better way to communicate your product: emotional or rational?
When dealing with one's health, both sides are always present in their mind and need to be addressed.
What's your answer to the typical question: does marketing create nonexistent needs?
Depends on the moral fortitude of the marketer And the Company that marketer works for/with.
In times of crisis sales of generic store brands rise. What should premium brands do or not do when faced with this?
Be constant in a changing world.
Can you cite brands or well-known products that you admire for marketing brilliance?
Not off the top of my head.
The consumer is king: have advertisers realised this yet?
Yes! Why else is there so much marketing of products?
Are we heading towards more individualised marketing and advertising?
I believe so. With social marketing and new apps on the web, I think a more individual approach to niche marketing is on the rise.
What percentage of your marketing budget is invested in digital advertising and why?
A Very small portion because there are a lot of avenues out there now that are free and effective forms of getting my message out there. Life Is hard & times Are tough, so i want to show fellow, potential & future marketers that they do Not have to spend a fortune in order to make one.
What is the most surprising thing you have learned about digital marketing in the last few years?
How 1 pebble dropped into the pool of the internet can create global ripples, entwining & enlightening people in a way never before possible. I'm surprized at the speed & depth of the ripples created by the actions of internet users.
A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this?
People are social beings. We inherently respond/react when we are in close physical space to each other; that intuition (lack of better word) helps us to decide if we can trust & believe the other person. We pick up clues from eyes, body language and very "spirit" (if You will) from the person we are standing in front of. With the internet "world" all these decision making capabilities are stripped away as we sit in front of a box (monitor) and silently typing away. On top of all the fear, anxiety and paranoia surrounding the unscruplous, unsavory characters lurking about just to scam people.
How do you evaluate the potential of social networks for marketing on-line? Do you really think there is a new 2.0 marketing paradigm?
Social networking is a great way to connect with people. I think this is a good thing. Unqualified to answer the 2.0 marketing paradigm.
What industry or market segment do you find attractive for devoting yourself to in the coming years?
Eating Disorders Awareness. More Needs to be done to Save Lives & the Future of this Great Nation. By keeping SILENT about my ED called Anorexia i am only perpetuating the same circumstances which allowed me to contract This illness in the 1st place. As i have been using only Original Limu in my recovery process the past 2+ years, i want other ED survivors - no matter what stage of recovery they are in - and the ones who Love Them that there is Real Hope & Help with Nutrition so easy, an Anorexic can do it.
Be a prophet. What phenomenon will revolutionize marketing in the next few years?
Not qualified to be a marketing prophet.
Are you part of any professional networking sites? Has it served its purpose for you?
You can find me at: http://twitter.com/LadyLimu http://twitter.com/2BRecoverED
How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market?
By becoming the expert on me & what i'm selling. Always learning, growing, striving for & achieving goals. Advice? Don't let the fear of being You stand in Your way of a successful & fullfilling j-o-b. Push through the walls as they come up, for each time You do, You'll be rewarded for the time & effort. Get Your Name & idea or product out there! Write a blog, get social with the applications out there to meet new people every day, post an ad...whatever it is, just Do It and Don't Stop!

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Barbara A Thornton

[ladylimu] Barbara A Thornton
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Web address for this interview:http://www.whohub.com/ladylimu

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