Interview with:Lauren Proctor [laurenproctor]
MARKETING
 | Up till now, what has been your professional career path? In college I wanted to be a magazine editor, but as soon as I saw the rise of online communities I was immediately drawn to digital marketing. I applied to NYU for graduate school, packed up and moved, and then started designing a social media marketing curriculum before universities had formal classes on the implications of social. |
| Please list web addresses where one can see something about you. You can find me at:
- LaurenProctor32.com
- ProctorHall.com
- Twitter.com/LaurenProctor32
- Facebook.com/ProctorHall
And periodically, elsewhere. |
| Are you part of any professional networking sites? Has it served its purpose for you? I've experimented with a few sites here and there, from LuxurySociety to tech groups and so forth. All of these sites / communities have their strengths, but in my experience so far nothing beats the lead generation power and networking opportunities that arise out of the mainstream social media sites. |
| How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market? You'd think a marketer's personal brand would be dynamite, but so far in life I've found I spend so much time growing my client's brands and businesses that I hardly have time to market myself. This is something I need to remedy, but for now my personal branding mostly consists of posting the things I find interesting on the internet. |
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Lauren Proctor
New York City
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