What is your specialty in multimedia?
I find all aspects of multimedia 'special', and I find that my flexibility as a multimedia generalist is my strength. Many of the larger studios have a production pipeline which include very specialized roles in their structure. The problem with this strategy, is it can limit the flexibility and variation of the roles and responsibilities, creative strengths and development of the individual team members.
I like being able to design a logo, develop a look and feel, with a colour scheme, and apply it to print medium, (business cards, brochures, posters, signage, etc). Then also take it to web, and involving motion graphics and animation in Flash, and perhaps also develop video for web or DVD. This might also involve some audio editing.
This is the flexibility that I find adds variety to a multimedia project experience. Sure there is some grunt work production involved, but the variety allows you to work on different aspects which make projects more exciting than doing the same 'specialty'.