Molly Highnam [mollyhighnam]
What is your specialty: creativity, contact, or research?
All three! JNIers pride themselves on creativity when designing campaigns and tying key words into product selection and total branding. When it comes to research, there are thousands of products out there that can be used as stand-alones, or combined with others in creative packaging to help deliver advertising with a punch! It takes expert researching to break through all the clutter to ensure you'll have physical marketing pieces that fill the bill perfectly. As account managers, communication is KEY to ensuring that our clients are involved with the entire creative process from initiation and brainstorming-- through delivery to the end-user!
Please list some brand names or clients that you have worked for.
JNI has an impressive, and extensive list of corporate clients, some of which are listed here: http://www.nadel.com/US/Clients.aspx
What do your clients value more, strategy, creativity, design, or return of investment?
Promotional products offer a higher ROI than most advertising methods, but our creative process is most valued by our biggest clients. From start to finish, JNIers take a unique approach to the industry to ensure that branded products and merchandise are result-driven!
The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?
Creativity can be most directly used in advertising when describing the process used to deliver that message. Although sometimes commercials are viewed as "annoying" by some-- their success can only be measured by how effectively the message reached the TARGETED consumer. Creativity comes into play in deciding how to most effectively reach that specific target in a unique and memorable way.
Can a bad advertising campaign sell well?
Define "bad" campaign? A campaign that sells well is successful-- our products are designed to be result-driven.
In advertising, what is most effective, frequency or surprise?
I find that the most successful product campaigns are either one or the other. Products that are highly useful provide more touches to the end-user, and therefore, the message's life has been extended. However, memorable, themed campaigns using products can be just as effective. My advice to clients is always to choose one route or the other when brainstorming product ideas!