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Interview with:

Henrick Eriksson [moltazdesign] 
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DESIGN
What is your specialty?
Interiordesign and stylist. Also doing trend forcasts within interiordesign.
Where can we view your portfolio online?
What made you interested in design?
It all started in fashion, working for H&M when i was working as decorator. Just love to combine colors and materials to make a perfect combination.

After that i started my own buissnes with interior products.
What has been your professional career path?
I worked for Iittala Ab and Fiskars Sweden with shopfitting, market and social media. Then started my design and interior blog http://www.henricks-tankegangar.com and my own buissnes as an interior designer.
Have you received any awards for your work in the field of design?
None, but iīve made my self a name after that i done a interior job for actor Dolph Lundgren and several big companies
What is your motivation? What makes you get up in the mornings?
I hve a huge passion for my work and my companies. To create different work everyday is the best of it
How would you define your design style?
Functional, glamour and always a bit of extra thought. Also love New England style
How do you promote and move your work?
By social media, my blog and different magazines. I just did a interior design job for the Hollywood star Dolph Lundgren, that ended in august, so my clients are well awere about that and itīs really good advertise for my new projects.

I also been in several magazines in Sweden with my house, blog and moltazdesignshop.
In which new areas would you like to experiment?
Would like to try out textile prints and different textures
Shapes, color, concept: where do you usually begin when conceiving a design?
Always does an analyse of costumer and after that a moodboard
What are your sources for documentation and to generate ideas?
Throu work and blogs. Always have paper and pen with me. Sometimes even a rock or a tree can inspire me
Which festivals or awards in your field do you find most interesting?
All kinds of cultural festivals
What is your favourite type of customer?
A person a can work with to find out what he/she really wants. Sometimes they vcant see it themself
To a certain point, is copying justifiable?
you can be inspired to create something new, but dont think copying is a right way to go
List some things you dislike seeing in design.
design without a thought
design that donīt have a meaning
design thatīs not creative
Do you believe the newer generations are better at designing?
no, no, no
With which type of client would you decline in working for?
A client that cant give me free creative space
How do you calculate budgets for a design project?
By hour, i know how long time somethings take to do. Beeing realistic about all the time i put into a job
Which professionals in your field -contemporary or past- do you most admire?
Karim Rashid
Which software applications do you most utilize in your work?
InDesign
Up to what point do your designs reflect your personality?
i alway adapt my own personal touch to my designs but also keeping the costumer in focus
How do you distinguish passing fads from mainstays in new trends?
always mix them and doing alot of reseach in trends (fashion and interior)
If you weren't a designer, what would you be doing?
Working with kids
At this moment, what would be your dream job or project?
To work with a hotel or with a catalogue
Can you see yourself in this field twenty years from now?
Absolutely!
Which design resources online do you frequently visit?
Several interioblogs and image search
 

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[moltazdesign]
Henrick Eriksson
Gothenburg, Sweden


[moltazdesign] Henrick Eriksson
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Web address for this interview:http://www.whohub.com/moltazdesign

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