Interview with:Neil Alexander Watson [neilwatson]
DESIGN
 | What is your specialty? Branding Development and Graphic Design |
| Where can we view your portfolio online? Design Portfolio
http://www.watson-consultancy.co.uk/
My Voice on the Wall
http://myvoiceonthewall.blogspot.com/ |
| What made you interested in design? I'm always inquisitive about how something has been created |
| What has been your professional career path? Newcastle College - Graphic Design
Camberwell College of Arts - Graphic Design
Corpirate design company - Junior Designer
Corpirate design company - Designer
Web Design company - designer
Freelance Design Consultant
Rebranding for the leisure industry
Freelance Design Consultant |
| Have you received any awards for your work in the field of design? No recognised awards as such, but I rebranded a theme park which is quite an achievement. |
| What is your motivation? What makes you get up in the mornings? To be better, faster, stronger, fitter, keener, greater... |
| How would you define your design style? Indefinable |
| How do you promote and move your work? Traditionally and electronically |
| In which new areas would you like to experiment? I'm always aware of other design disciplines |
| Shapes, color, concept: where do you usually begin when conceiving a design? Its not that straightforward |
| What are your sources for documentation and to generate ideas? Sketchbook first, then digital media. Never the other way round. |
| Which festivals or awards in your field do you find most interesting? Cut and Paste looks awsome, even although it is clearly a brand product advertising event, I think live "design offs" "sketch offs" etc are a real growth market...mix it in with nu rave and you've got a new era... |
| What is your favourite type of customer? The happy ones... |
| To a certain point, is copying justifiable? No |
| List some things you dislike seeing in design. No more vector butterflies PLEASE!!! and no more targets, that has been done, history. |
| Do you believe the newer generations are better at designing? No, with off the shelf products taking over, we are seeing more lazy designers. Back in the early nineties when not everyone had a computer, top designers like Neville Brody (See Graphic Language of Neville Brody Volume 1) were trying to create computer generated effects, but by hand, with photography and good technical skills. Now it has been completely reversed and young designers are trying to create brush effects, so that they don't have to bother with a brush or pencil. The computer is NOT the only design tool. |
| With which type of client would you decline in working for? The grumpy ones... |
| How do you calculate budgets for a design project? I create quality workmanship, customer gets quality, customer gets added value. Customer grows, increases market share and improves market profile. |
| Which professionals in your field -contemporary or past- do you most admire? Wurzel Scrummedge - The Scarecrow. He was "outstanding in his field". |
| Which software applications do you most utilize in your work? Photoshop, Illustrator, In-design, Dreamweaver, Flash, Flash Catalyst, Adobe Muse,
Yep, Adobe, Adobe, Adobe!! |
| Up to what point do your designs reflect your personality? When they are about me!! |
| How do you distinguish passing fads from mainstays in new trends? Recognise high fashion for what it is, use it approprately to suit which client may need it i.e. for a quick summer campaign etc. For longer lasting corporate identity you need to see the bigger picture. Classic Design can be eternal and now. |
| If you weren't a designer, what would you be doing? You know the cameraman on the back of that motorbike that films the 'Tour de France'. I want that job. |
| At this moment, what would be your dream job or project? Rebranding more bigger companies. |
| Can you see yourself in this field twenty years from now? Probably |
| Which design resources online do you frequently visit? There is this really great network called the:
"World Wide Web"
I've heard if you can make it there, you can make it anywhere! |
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454 visits Whohub
Neil Alexander Watson
United Kingdom
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