Interview with:Predrag Milicevic [pedya]
MARKETING
 | Up till now, what has been your professional career path? Illustrator, Electrical Engineer, Designer, Copywriter, Marketing Manager, Marketing Director... |
| Please list web addresses where one can see something about you. My blog (in Serbian): www.pedya.rs/o-meni
www.linkedin.com/in/predragmilicevic
www.xing.com/profile/Predrag_Milicevic
www.facebook.com/predrag.milicevic
twitter.com/Pedya |
| What is your stance as a marketing professional? What are you good at? What differentiates you from others? Marketing Communications. Offline and online. Strategic approach and practical implementation. Focused on details. |
| A marketing strategy begins with an idea. How are yours born? For me, marketing strategy begins with objectives. Their analysis generates ideas on how to achieve them. |
| In which market, products or services, are you currently working? Internet (ccTLDs). |
| Did this product exist ten years ago? And the brand? Generally, yes, but Serbian Internet domain names exist just little more than 4 years. |
| What is the consumer or user like that you have to win over? Anyone who targets Serbian market, in Serbian language. |
| What is the key to gaining consumer fidelity? To meet their expectations. |
| How do you determine what consumers think and feel? Is something more than qualitative research necessary? Listening with care. |
| What type of communication are you utilizing? All kinds of appropriate communications, offline and online. |
| Who/what is your competition? All Internet top-level domains (TLDs), especially generic ones (gTLDs). |
| What differentiates your product/service from the competition? Our TLDs are best for Internet presence on Serbian market. |
| How do you value the results obtained up to now? Very good, but they could be better. |
| What is a better way to communicate your product: emotional or rational? Both, in right ratio. |
| What's your answer to the typical question: does marketing create nonexistent needs? I'd rather say nonexistent wants. |
| In times of crisis sales of generic store brands rise. What should premium brands do or not do when faced with this? To differentiate more clearly, emphasizing value over price. |
| Can you cite brands or well-known products that you admire for marketing brilliance? Apple, Old Spice, Virgin, Nike... |
| The consumer is king: have advertisers realised this yet? Some of them have, some of them haven't - it's impossible to give a general answer. |
| Are we heading towards more individualised marketing and advertising? Absolutely. |
| What percentage of your marketing budget is invested in digital advertising and why? About 40%, because offline media still do the job. |
| What is the most surprising thing you have learned about digital marketing in the last few years? The speed of change. |
| A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this? There is still a lot of things you need to try before buying. |
| How do you evaluate the potential of social networks for marketing on-line? Do you really think there is a new 2.0 marketing paradigm? Potential is great, but they are not marketing, just very powerful communications tool. |
| What industry or market segment do you find attractive for devoting yourself to in the coming years? The same I'm already in. |
| Be a prophet. What phenomenon will revolutionize marketing in the next few years? Mobile technologies. |
| Are you part of any professional networking sites? Has it served its purpose for you? Yes. Not really. |
| How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market? I do my personal branding by sharing knowledge. Offline and online.
Be yourself, use your real name (or nickname) on all social media and be useful and interesting. |
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312 visits Whohub
Predrag Milicevic
Belgrade-Serbia
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99700 interviews created
![[pedya] Predrag Milicevic](http://www.whohub.com/_pics/97765.jpg?1369427650)
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