Predrag Milicevic [pedya]
Up till now, what has been your professional career path?
Illustrator, Electrical Engineer, Designer, Copywriter, Marketing Manager, Marketing Director...
Please list web addresses where one can see something about you.
My blog (in Serbian): www.pedya.rs/o-meni
What is your stance as a marketing professional? What are you good at? What differentiates you from others?
Marketing Communications. Offline and online. Strategic approach and practical implementation. Focused on details.
A marketing strategy begins with an idea. How are yours born?
For me, marketing strategy begins with objectives. Their analysis generates ideas on how to achieve them.
In which market, products or services, are you currently working?
Did this product exist ten years ago? And the brand?
Generally, yes, but Serbian Internet domain names exist just little more than 4 years.
What is the consumer or user like that you have to win over?
Anyone who targets Serbian market, in Serbian language.
What is the key to gaining consumer fidelity?
To meet their expectations.
How do you determine what consumers think and feel? Is something more than qualitative research necessary?
Listening with care.
What type of communication are you utilizing?
All kinds of appropriate communications, offline and online.
Who/what is your competition?
All Internet top-level domains (TLDs), especially generic ones (gTLDs).
What differentiates your product/service from the competition?
Our TLDs are best for Internet presence on Serbian market.
How do you value the results obtained up to now?
Very good, but they could be better.
What is a better way to communicate your product: emotional or rational?
Both, in right ratio.
What's your answer to the typical question: does marketing create nonexistent needs?
I'd rather say nonexistent wants.
In times of crisis sales of generic store brands rise. What should premium brands do or not do when faced with this?
To differentiate more clearly, emphasizing value over price.
Can you cite brands or well-known products that you admire for marketing brilliance?
Apple, Old Spice, Virgin, Nike...
The consumer is king: have advertisers realised this yet?
Some of them have, some of them haven't - it's impossible to give a general answer.
Are we heading towards more individualised marketing and advertising?
What percentage of your marketing budget is invested in digital advertising and why?
About 40%, because offline media still do the job.
What is the most surprising thing you have learned about digital marketing in the last few years?
The speed of change.
A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this?
There is still a lot of things you need to try before buying.
How do you evaluate the potential of social networks for marketing on-line? Do you really think there is a new 2.0 marketing paradigm?
Potential is great, but they are not marketing, just very powerful communications tool.
What industry or market segment do you find attractive for devoting yourself to in the coming years?
The same I'm already in.
Be a prophet. What phenomenon will revolutionize marketing in the next few years?
Are you part of any professional networking sites? Has it served its purpose for you?
Yes. Not really.
How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market?
I do my personal branding by sharing knowledge. Offline and online.
Be yourself, use your real name (or nickname) on all social media and be useful and interesting.