Bulwark Exterminating [pestcontrol]
What business are you in and what is your position? Are you an owner or an executive?
We are in the pest control business. We are positioned at #33 in the top #100 pest control companies in the US.
How do you attract and retain the best talent?
We motivate people to stay by compensating them for their productivity. Bonuses and pay are based on the merits of hard work. We foster a team environment that keeps the good talent in and pushes the bad talent out.
What techniques do you use to obtain customer loyalty?
Fixing problems. We listen to our customers and we fix problems. We survey all active customers once a year. We monitor account activity and set automatic rules. We have management follow up when customers have problems. We use technology to improve our service. And we smile. Lots of smiles. Smiles go a long way, check it out, there is a mile between the S's in smiles. =)