sam collett [phenotype]
Do you have a website or blog where we can see something of your work?
What has been your career path? How have you arrived to the point where you are? What did you do before?
Degree in graphic Design in Liverpool
Job as flash designer in a small web agency in Fulham
Multimedia designer at Deep End Design
Lead Designer at Lateral.net for 6.5 years
Creative Director at PartyPoker
Lead Designer at Inbox.co.uk
Director of Phenotype.net
What types of clients do you have? How do they find you?
Big, Small, Normal, Crazy.
We work for and with a lot of agencies as their web or multimedia team.
But we have clients of our own such as five.tv
All come from word of mouth.
How did your interest in multimedia technology begin?
Quark Xpress and typography! I used to be an illustrator.
When doing my degree the room next door was the country's first Multimedia MA, so I used to go to their lessons and skip my lectures
Please provide a brief description of the hardware and software you currently use most.
Technology and art - a collison of the left and right brain?
At school they told me I couldn't do Maths and Art as a subject as there were no career paths open that way. They didn't know about programming and web design...
Do you usually keep an eye on the work of your competition and analyze how they have done things?
I like cool design sites - other than the odd glance not really
How do you learn new techniques? Manuals? Tutorials? Trial and error?
Does it irk you when something new makes what you've already learned obsolete?
No - it is the way of the web. But I did and do struggle with AS3.
The web moves very quickly, and there are always younger folk much more experienced at new technologies than I. my job is to harness their skills.
You spend many hours in front of screens and in dark rooms. How do you compensate for that on a personal level?
I have kids. They dont like dark rooms
If you have to hire an assistant, what qualifications and qualities do you look for when making your choice?
Hard working geniuses. Thats it.
What types of professionals are you used to collaborating with, sharing experiences with, or forming a team with?
We work as a network rather than an agency. We use a number of digital specialists who are absolute experts in their chosen fields.
In this way we put together dream teams for specific projects.