Interview with:Philip Blair [philipblair]
CONSUMER
 | Is your personality that of an investor or a spender? spender |
| Do you love or hate to go to stores? Why? It depends on my mood at the time. Percentage choice would have to go to shopping online. |
| Are you in the habit of returning home with what you went out to buy, or do you spend money on other things? Usually spend money on other things. |
| Do you like to accompany shoppers to help them decide what to buy? Do you like others to accompany you when you shop? I don't mind either. I much prefer to accompany someone to help them than to accompanied though. |
| Do you use the internet to shop? Do you research on the internet first and then buy in stores or vice versa? Depends on best price and best availability. |
| Do you pay by credit usually, occasionally, or never? What justifies that? Usually by credit card, to budget easier. |
| Are you in the habit of reading product labels? What type of information do you look for? No |
| What brands do you think are up and coming? Going by how busy my dealer is I would say Audi Cars. Mini Cars. Apple (all products) Samsung home entertainment. Home sound systems. |
| What brands do you think are on the way out? Anything to do with Android OS be it smart phones or tablets. Android has failed to deliver a truly open source operating environment for users and the manner in which they treat (cheat) customers is appalling. |
| Which purchase criteria do you use: what you like, the top of the line, the relationship of quality-to-price, not paying for something you do not need...? Quality and customer service. |
| How is the financial crisis effecting your consumer habits? Have to 'tighten' our belt, but are not as badly affected as others. |
| Which is more important to you, to be up-to-date in technology, in culture, or in fashion? Technology definitely. Then fashion. Culture not so much. |
| Which do you appreciate more in a hotel room, a television or Internet access? No contest, Internet access but it has to be high speed. As for hotel tv, even the best hotels never seem to be able to get it right, picture, sound and signal strength usually leave a lot to be desired. |
| How do you purchase vacations, through a local travel agency, or on the Internet? On line. |
| How long has it been since you last bought a music CD? Where do you get the music you listen to? About 12 months, usually iTunes. |
| How often do you go to the movies? Do you rent or buy DVDs? Do you download movies from the Internet? Movies once or twice a month, depending on whats on. DVD rental probably once or twice a year. Downloaded movies every few months. |
| What do you do with clothes and gadgets you no longer need but are still in good condition? Clothes are donated to charity or sold to second hand clothes company. Gadgets are either passed on to other family members or friends and occasionally sold. |
| Do you recycle? What kind of waste is recycled where you live? NO! Don't know and don't care. |
| Bottled or filtered water? Paper or plastic bags? Bottled water, usually sparkling. Bags - whatever the store supplies. |
| Do you use your area's public transportation? If you have a vehicle, what kind is it, and what do you use it for? Yes use the railway regularly. I have a car an Audi A4 2.0 TDi. I use it for some business but mostly for social/pleasure. |
| Do you give preference to local products over of imported? Yes. |
| When a product does not live up to its promises, do you make a complaint, or do you think that is just a waste of time? Definitely complain and will always endeavour to suggest how goods and or services in particular could be improved upon. |
| Do you ever buy store brands? If so, what types of products, and which not? Regularly. Breakfast cereals, bread, milk etc. |
| What is your assessment of the low-cost brand phenomenon? It meets a need for consumers which is subject to current fiscal state of the local and or national economy. Most products are every bit as good as the brand name products for a fraction of the cost. I think that low cost brands will continue to be purchased even after the economy picks up again. Consumers will have become moe savvy and having perhaps struggled at times to provide for families they will be less likely to jump straight back into the 'BRANDS' trap again. |
| What percentage of your income do you consider appropriate to save for the future? Whatever i can afford. |
| If you inherited the equivalent of 10 years worth of your annual income, what would you invest in? Property and or land. |
| How do you master the impulse buying? What do you tell yourself? Unless I need something or I can justify the purchase I don't bother. |
| Do you see consumption as a social act? Is every purchase decision we make a vote? I have never thought of it as such until I read this question but I do think it is a social act and in fact a vote the state of the nation. Widespread purchase of supermarket own brands is a social act and a vote on the state of the economy and distrust in the current government.
There is I suppose a correlation consumer consumption and peoples reaction to environmental issues and pressures. I personally do not consider ethical or environmental issues when making purchases. The low pay rates in some third world countries are in fact essential for the economies of those nations and more importantly are important to familiesof those concerned and make the difference between a family being able to eat or not. It is foolish to think that wages in third world countries should be the same as western wages for example.
As far as environmental issues and concerns I deliberately do not recycle anything, I am opposed to the lies of the green lobby and it is something which is being manipulated to allow councils to provide worse than 2nd class services to rates payers, for example fortnightly bin collections and having to sort rubbish before going to civic amenity sites. |
| What basic advice on money management would you/do you give your children? Only use a credit card if you intend to pay of the full balance every month. Live within your means. Get a good pension scheme. |
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Philip Blair
Carrickfergus
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