Interview with:PINK MOOSE design [pinkmoose]
CREATIVITY
 | How and why did you begin to be creative? I guess creativity is something that everyone is born with. As a child and teenager, I used to draw a lot, during my study years being creative was a must and creativity became my profession when I started working as a graphic designer. |
| Your mind is your work tool. How do you take care of it? I eat healthy, do sports and take enough sleep. During working hours I nurture my mind by giving it enough cappuccino and dark roast coffee! |
| How do you avoid repeating yourself, or falling into formula? How do you stay fresh? It's important to continue to learn new techniques and to regularly get inspired. Traveling to new places, going to musea or trekking in nature help me to get fresh ideas. |
| Do you have a ritual like retiring to a lonely place from time to time to cleanse your mind? Not really a ritual but it's important to have hobbies and do something different than only working. Traveling, playing sports or hiking in nature all help to get new ideas and energy for my work. |
| What cultural sources do you draw from the most? I draw inspiration from my Dutch background (I grew up there) but also a strong influence is Finland, where I've lived now for almost 10 years. I love clean, stylish design, while using color to make things more clear. I also get inspiration concerning colors and shapes from nature, cities and clothes fashion. |
| When you accept a job, how much value do you place on each of the following? Money, creative liberty, visibility, and to work with the best. A good balance is important. To enjoy your work is a very important thing since then you can be motivated to create good design. Once in a while some design jobs where creative liberty is limited are ok but for me it is important that I can create user-friendly and creative solutions that work. That required freedom in thinking and designing, whether it is in a team or alone. Money influences on the amount of time you can spend on a project. Visibility is a nice extra. |
| Have you ever had a job that was so stimulating that you could not get your mind off of it? Yes, especially when it's an interesting project. |
| "To give birth to ideas." Is this only an expression, or are there really parallels between giving birth and creativity? No parallels whatsoever. Ideas come by the dozen and I've never felt the need for painkillers when getting ideas. |
| Must someone be the leader or boss in order for a creative team to function well? It needs somebody that has an overview and can review the topics. Boss has a negative name but scrum master, project manager or team leader.. yeah it helps to work effectively. |
| Do you work well under pressure? Yes, work pressure is not a problem. With good planning, communication and realistic time schedules too high pressure can be avoided. |
| What city in the world currently attracts you due to its creative environment? I'd love to spend some time visiting advertisement agencies in New York, Berlin or Paris. Those cities have so many different cultural influences and are very different than where I live in Northern Finland, so it would make it very interesting. |
| What do you feel when, after two or three years, you see an idea of yours again? 2-3 years is usually still ok but if I look at some design from 5-8 years back I can see how design has already changed and that especially the websites that I made could need some redesign. |
DESIGN
| What is your specialty? I'm a graphic designer specialized in user experience design. |
| Where can we view your portfolio online? http://www.pinkmoose.fi/portfolio |
| What has been your professional career path? I studied communication and graphic design. After graduating I worked as a freelance graphic designer, then started my design business while learning about user experience design. I've now been in business for 8 years. |
| How would you define your design style? Modern, clean and user-friendly |
| How do you promote and move your work? Basically by networking mostly and social media on the side. |
| List some things you dislike seeing in design. Too busy design where you can't find what are looking for.
Or nothing else but Times New Roman... |
| Do you believe the newer generations are better at designing? You can't compare it really. In a previous generation different skills were important and there were different styles, fonts and shapes in fashion. |
| With which type of client would you decline in working for? The one that is looking for fastest/cheapest but doesn't care how something looks. |
ADVERTISING
| What is your specialty: creativity, contact, or research? A healthy mix |
| Have you got a blog or web page? http://www.pinkmoose.fi |
| What do your clients value more, strategy, creativity, design, or return of investment? Eventually ROI is why you invest in design. But it is certainly important that customers are happy with the design and the visual strategy. |
| What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother? Actually, I'm happy when my client's customers are happy. That means a design is successful. |
| Are people in advertising paid too much? Some are but if you have a good advertisement agency, you will get an increase in ROI. If that increase is less than the money spent on the advertisement agency, it's pretty decent. |
| Is advertising merely spam? Bad advertisement is indeed merely spam. What's the point in advertising if people either don't notice it or dislike it so much that it affects your brand? Especially on tv there's a lot of bad advertisements. |
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PINK MOOSE design
Oulu, Finland
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