Alice Holmberg [prsurban]
What is your specialty?
process design, design thinking, strategy, collaboration, massive change
Where can we view your portfolio online?
and organisations that I'm involved with
What made you interested in design?
As far as I can remember back, I've always had this severe urge to make sense of the world.
To me, that has always been strongly linked to beauty and order. However Germanic that might sound, it has a strong link to managing assets respectfully and enjoying what one has.
Whilst I've never really been an orderly person, I'm quite systematic. I take stock of chaos and process my little corner of the world applying my soul and making it shine. This applies to not only appropriating what is out there, but also by nurturing, caring and fashioning all things in my possession, expanding their lifecycles, but also deepening my sense of belonging, enhancing resilience and allowing me to live surrounded by beautiful things.
Have you received any awards for your work in the field of design?
I have received acknowledgement for my work, from the German National Academic Foundation (Studienstiftung des Deutschen Volkes), Danish Craft's Association protected by HM Queen Magrethe II, membership of the TED community and Fellowship of the Royal Society of the Arts.
How would you define your design style?
Shapes, color, concept: where do you usually begin when conceiving a design?
First concept, then research, then concept, concept & concept, strategy, material. Then colour and form, if applicable, and then implementation at EVERY STEP on the way. There is no shortcut and there is no compromise, when every single detail is a full expression of the full concept, only reality and one's own imagination can limit the result.
Which festivals or awards in your field do you find most interesting?
I enjoy sharing platforms, my favourite would probably have to be TED. Its an absolutely amazing conference and then there is of course the site where one can replay or catch up with great talks, and the TEDxs for sharing with the local community or a more specific area of interest. TED is of course a dominating brand in this space. I also have much respect toward spaces like Pop Tech, SmartUrbanism, Fashion Fringe, ink, The Unconference, etc
Living in London is also very priviledged in the everyday, where inspiring events are on at a weekly basis at The Hub, The RSA, Nesta, Southbank, Biketalks, The Chamber of Commerce (who would've thought?), Somerset House,..
Can you see yourself in this field twenty years from now?
Creating is more of a lifestyle and a way of understanding the world, in that sense, I was in this field 20 years ago and will be 60 years from now.