Bulungu Stephen [raffsanjani]
What is your specialty: creativity, contact, or research?
I love internet marketing i am so creative when it comes to witty ways to pull people to my Social Media themes
Please list some brand names or clients that you have worked for.
Have you got a blog or web page?
What do your clients value more, strategy, creativity, design, or return of investment?
They all like strategy, creativity, design and a bit of return on investment, three so far have renewed our contracts
The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?
well depends with how creative you can get, dimensions to touch advertisement readers in a wholistic way without being monotonous and obvious
Can a bad advertising campaign sell well?
Well, it can, if it creates controversy and get some attention in unexpected corners, but it can distort image at the same time
Which advertising agencies and directors seem the best to you at this moment?
Advertising agencies in this country rely on traditional methods of advertising rather than the internet, so i cant place any
How do you respond to the classic quote, "I love the idea, but right now's not the time"?
In advertising, there is no right and wrong times, its always the right thing to do...
What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother?
I find satisfaction if my advertisements if both the client and customers buy out services and vice versa
How do you see the transition between traditional advertising and online advertising?
Well, traditional is always public but it does not leave traces like online marketing and the reach of online marketing are global not local as traditional methods
Are people in advertising paid too much?
Yes, to some extend, but its just worth the course and up keep. In one word - Average
Is advertising merely spam?
No, but in rare cases it is
Have you ever felt cheated by adverts?
Yes, at one time i was but i was luck to get a proper referal
What is your favourite thing about working in advertising and what is your least favourite?
Being able to sale services globally, least favourite is when my campaigns dont reach expectations, which rarely happens
Do advertising festivals help to improve the industry, or are they only ways for the elite to pay homage to themselves?
They help improve the industry
When you select an intern to work, what quality do you deem the most valuable?
Punctuality and ability to effectively communicate online with dire skills to go with
Brand names as generators of content hardly ever have success: is the online world different in this sense?
Yes it is, if you have a well context in social media outlets then online works best
Does the public buy the product or the product image?
Internet marketing can get people buy the product rather than the traditional way which sales product image
Has your experience in qualitative research served in helping you discover new pathways or, more often than not, to kill good ideas?
My experience has served not only in discovering pathways but helping a lot more people know what is going on in the consumer - production levels
IMPACT! Is this the main scale for judging the work of an advertising professional?
Yes it is, but in a way its just a hype method as compared to sales
What are the main mistakes clients make in judging creativity?
I think clients tend to oversee what they see in their own angles, but if they would synergize our creativity with their products then i think it would be easy to have successful campaigns
Is it possible for someone in advertising to communicate well with people of other generations or cultures not their own?
Yes it is if the whole generation is tech savvy
In advertising, what is most effective, frequency or surprise?
I go for frequency, surprise is short term
Is a political candidate the same as a product?
How do you explain the way in which some brands have been able to expand so widely and rapidly without advertising? Are the laws of marketing changing?
Yes marketing laws have changed a great deal, thus making some brands grow with minimal advertising campaigns
What advice would give to someone who wants to join the ranks of advertising?
Its a great thing to venture in if you have a mind that is willing to explore
Nairobi - Kenya