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Interview with:

Recruiting Animal [recruitinganimal] 


BLOGGING
What is your blog address? What subjects do you deal with?
http://www.recruitinganimal.com - Subjects: Recruiting and Career topics
What was it that made you create your blog? On what date did you start it?
My recruiting partner thought it wd be good for business to start a blog. We started our first blog on Jan 4, 2004. Then we became partners in another blog, http://www.Recruiting.com in April 2005. Then I started http://www.RecruitingAnimal.com on my own in April 2006. I started http://www.Recruitingbloggers.com (a group blog) in Oct 2006 and http://www.TheRecruitingAnimalShow.com in March 2007.
What blogging system have you adopted and why?
We started out on Blogger. When we merged with Recruiting.com it was on Typepad. I was used to it so when I went on my own I stuck with it. I've had a look inside Wordpress at http://www.JerryTheRecruiter.com but haven't used it much
How many visits a day do you get? What type of comments do you receive?
I never pay attention to my visits anymore. When I was at Recruiting.com I watched them closely and learned a lot. Most hits are not relevant. You can see that the people come for a second and leave. The rule for me on Social Media - proven again and again - is that all numbers are hugely inflated.
How has 'having a blog' contributed to your life?
I've met a lot of interesting people I like. I've had a lot of fun. I've learned a lot from the things I've read in the blogosphere but I've also wasted a lot of work time on activities that don't make money. I should mention that I've also become very active on Twitter which I would call both a chat function but also a micro-blog similar to the early "filter" blogs which filter the internet for others and provide just a brief remark as they point the reader on to other things. I use the website itself and it has become my main blogging activity in addition to my weekly radio show.
Have you created relationships with other bloggers or readers of your blog?
Yes I have ongoing active friendships with people I've met online and will probably never meet in real life.
How often do you post? Does regular posting of your blog require a lot of effort on your part?
I posted everyday for 4 years. Its time consuming. Even if you don't write an article from scratch, condensing a long article by someone else takes considerable time. I've come to the conclusion especially by observing friends of mine like http://www.MarketingHeadhunter.com that you don't need to blog more than once a week if your goal is to attract business. Once a week will give you a good archive in a fairly short time. This hopefully would make you visible on Google and then when people visit your blog they can see a demonstration of your knowledge in your archive. There is another blogging culture however in which people visit your site everyday because they enjoy reading your stuff. I use Twitter now to direct me to recruiting and career articles. But I visit some political blogs on a daily basis. These attract an ongoing online community. We used to have that in the Recruitosphere. Now I think the habit of daily visits might be limited to the social networks.
Does blogging bring in income for you? Can one make a living from posting?
We were becoming a money making blog on Recruiting.com but most blogs don't make much money and never will
How do you promote your blog?
Now I use Twitter to promote my stuff. You can also comment on other people's blogs or comment on postings on social networks. I don't do much of that now
How would you define your readers? Have you got a faithful audience?
I have a regular audience of people who know about career and recruiting issues and like to have a laugh while they are being discussed.
Are there any blogs you follow daily or regularly?
This is a long interview. I don't have time to list the blogs I visit regularly. I'm on Twitter everyday. http://www.twitter.com/animal
Have you ever received gifts for blogging about your opinion of products or services? What do you think of bloggers who do that?
I was offered a nice gift once but didn't accept because I felt it would give me an obligation I didn't want
How do you see your blog evolving in the future?
More video
What advice would you give to someone who wishes to begin a blog?
Ask yourself if you are blogging to attract business via Google or if you want to have people visit you as part of an online community. Do you want to make money or just have fun. I haven't read Gary Vaynerchuck's book, Crush It but it sounds like a good one for beginners. http://crushitbook.com/ I personally hate blogs that are soley designed to make the author look good. He or she cannot stand criticism and becomes afraid of debate. If you don't want to argue on your blog close the comments, that's okay by me, but don't ban people who criticize you even in strong (not vulgar terms). That is disgusting. If you put your best foot forward and try to hide the other foot you are a shallow phony and it shows.
 

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[recruitinganimal]
Recruiting Animal
Toronto-Canada


[recruitinganimal] Recruiting Animal
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