Interview with:LEBOW [rlebow]
DESIGN
 | What is your specialty? Advertising creative and design.
Corporate Identities. |
| Where can we view your portfolio online? http://www.ronnielebow.com |
| What made you interested in design? I've been drawing since I was 5 years old. I never wanted to stop. |
| What has been your professional career path? Art classes during highschool.
4 years at Art College/University (OCAD).
10 years in advertising agencies as an art director
5 years on the corporate side as CD. |
| Have you received any awards for your work in the field of design? I have won over 15 international creative awards (so far) in every discipline. I have also won 2 first place national competitions, and photography awards as well. I have had my work published and been included in a University's curriculum. |
| What is your motivation? What makes you get up in the mornings? A nice long shower and a hot cup of coffee. |
| How would you define your design style? Clean. |
| How do you promote and move your work? Online. Email blasts. My blog and articles. |
| In which new areas would you like to experiment? New depends on the solution needed for each project. |
| Shapes, color, concept: where do you usually begin when conceiving a design? Concept. I go for a walk with a pen and sketchpad and let my mind flow while taking in the scenery, sights and sounds. |
| What are your sources for documentation and to generate ideas? Life. Ideas generate easily for me. |
| Which festivals or awards in your field do you find most interesting? I would like to win a Pencil or a Lion. But truthfully, awards are only a promotional tool and an egotistical pat on the back. |
| What is your favourite type of customer? One that is open and aware to the fact that they hired me to come up with the answer for them. |
| To a certain point, is copying justifiable? Copying a style you like is alright. Styles come and go with the times.
Copying work and passing it off as your own? NEVER. |
| List some things you dislike seeing in design. Information overload. |
| Do you believe the newer generations are better at designing? The newer generation may be great designers, but they are not true artists like those that did it in years past with ink and a drafting table. |
| With which type of client would you decline in working for? The ones that like to be creative directors. |
| How do you calculate budgets for a design project? Years of experience + my time + timeframe + usage. |
| Which professionals in your field -contemporary or past- do you most admire? The ones that gave me a chance.
The ones that have hired me. |
| Which software applications do you most utilize in your work? Photoshop, Illustrator. |
| Up to what point do your designs reflect your personality? There are many projects I take on that reflect my hobbies. |
| How do you distinguish passing fads from mainstays in new trends? Go with the times. Every decade has it's own style. |
| If you weren't a designer, what would you be doing? I'd probably have a hammer in my hand. |
| At this moment, what would be your dream job or project? A high end logo design for a large event or corporation.
The ones that are recognized globally for years to come. |
| Can you see yourself in this field twenty years from now? Of course. Bigger and better. |
| Which design resources online do you frequently visit? Ihaveanidea.org
about.com
creativelatitude.com |
ADVERTISING
| What is your specialty: creativity, contact, or research? Creativity |
| Please list some brand names or clients that you have worked for. Adidas, Burger King, Ford, Samsung, Panasonic, Nestle, Budget Rent-a-Car, |
| Have you got a blog or web page? Yes. Please punch my name into Google. |
| What do your clients value more, strategy, creativity, design, or return of investment? Strategy + Creativity = Return of Investment. |
| The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that? Too many chiefs and not enough Indians. |
| What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother? The client. |
| Are people in advertising paid too much? No. |
| What advice would give to someone who wants to join the ranks of advertising? Be open minded to trying every fork in the road. |
| 
561 visits Whohub
LEBOW
Toronto, Ontario
|
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