Jill Morrison [ruffhouseart]
What is your specialty?
My niche in the design world is graphic design. What I enjoy the most is wedding invitations and other custom design for life events (baby, moving, graduating, etc). I also do freelance design for the marketing world such as direct mail, posters, ads, etc. I have recently dove into the world of web design and am having fun learning that aspect of design.
Where can we view your portfolio online?
Please visit my website at www.ruffhouseart.com.
You can view my product line and custom designs by clicking on the link to my Etsy Shop (www.ruffhouseart.etsy.com). Or click on Design Portfolio to view my marketing materials.
What made you interested in design?
My artistic interest has been there since childhood. I always enjoyed drawing and arts & crafts. My interest in graphic design specifically started in high school and once I got into my degree program in college, I was sure. After being in the professional world for a while, I knew I wanted to start my own business.
What has been your professional career path?
I received my degree in graphic design from the University of Kansas. Upon graduating, I moved out to Denver where I worked in the marketing field for 4 years. After four years, I moved back to Lawrence, Kansas and continued my career in the marketing world. I have most recently started my freelance career with my own business - Ruff House Art.
What is your motivation? What makes you get up in the mornings?
There are nights I can't sleep I have so many ideas swirling around in my head. I get so excited to work on new projects and love the challenge to find that perfect design for a client. The satisfaction and gratitude from a happy client makes it all worth while.
How would you define your design style?
I definitely lean towards a more modern design style. I like clean fonts and clean lines with lots of white space. I prefer to work in a modern style or a fun grunge style. Even though that's what I enjoy, I can definitely work in any style that my client requests.
In which new areas would you like to experiment?
My next adventure is letterpress. I recently got a Chandler & Price New Series 12x18 letterpress and am restoring it so I can add that service to my business.
To a certain point, is copying justifiable?
I believe every artist draws inspiration from somewhere. There is a fine line between being inspired and copying. But no, I don't think copying someone's design is ethical.
List some things you dislike seeing in design.
Designs that are filled to the brim with information defeat the purpose of the design. If there are too many things to focus on, nothing will stand out. Starburts, large logos, large type and little white space are my peeves.
Do you believe the newer generations are better at designing?
I don't think there is a better/worse definition between a new generation designer and an old school designer. The focus is just different. An old school designer learned to design on paper with more of an artistic skill where the new generation designer has always had a computer with high technology.
Which software applications do you most utilize in your work?
Definitely the Adobe Creative Suite: Indesign, Illustrator, Photoshop, Dreamweaver
Up to what point do your designs reflect your personality?
I think a huge part of my personality is reflected in my design work. But of course, if I am doing a wedding invite design for a client, I try to pull more of their personality into the design than mine.
If you weren't a designer, what would you be doing?
I would own my own Dog & Cat Boarding Kennel.