Interview with:Sandra Bradford [sandrabradford]
BUSINESS
 | What business are you in and what is your position? Are you an owner or an executive? I am in the creative printing business, I am the owner. |
| Can you provide a link to a site where we can get to know more about you or your business. At this time, I do not have a webiste, but someof my work can be found on Facebook and Blooger.com. |
| What is your story? How did you come to run a business? I was employed by the Local Sheriff's department for several years, doing several different jobs including emergency dispatcher, jailer, transportation office, etc. In 2000, I was assigned to over see the Megans Law program, and was titled Registration Officer for sex offenders, drug offenders and arson offenders. I also did the Home Detention and work release programs. I still functioned as a Full time Correctional officer.
After 4 years of non stop stress and heartache, I decided to leave the field. My Jail sergeant had recently purchased a print shop and offered me a job.... 6 months later I baught it from him and have been creating ever since. |
| What are the most recent changes being carried out in your business, and why? Recently, I have added a line of personalized gifts that I have created and I offer various classes to teach those interested in making handmade gift. |
| A business is based on creating relations of trust with clients, suppliers, employees... How do you create and maintain yours? I have always been a people person.. in a small town everyone knowns everyone.. so all my clients and customers know me and my work habits. |
| How do you attract and retain the best talent? Creative people flock to me |
| What is “selling” for you? What is your technique? What is the greatest lesson you have learned about selling? Creative things drive me... I like to think outside the box and go above and beyond for my clients. |
| What techniques do you use to obtain customer loyalty? Fast, Courtious and speedy service:) |
| How do you generate ideas for your business? Are you used to brainstorming with someone? No, most of my brainstorming comes to me and I write alot of ideas down... I strive to write down a design or idea a day. |
| Do you see in your business a margin to optimize processes and reduce costs? How would you do that? In today's economy, I try to cut corners everywhere I can, however, sometimes it is a bit hard. I try to offer my customers and clients top of the line work for a price they can afford. |
| Clients do not always know what they want. How do you correctly interpret their comments and requests? I try and ask them what they are going for in their idea? Simple or extra-ordinary, and then I give a few examples of what I can do to help them achieve that goal. |
| Do you have a well defined future plan, or is it in your head rather than on paper? Not really. I try to live day by day in everything I do. |
| What types of promotion or advertising have you tried? Which have worked best? I advertize in the local paper and on various forums online... most people who know me, know that I will go out of my way to find what they are after. |
| Are the words "New" and "Free" magic in your sector? Yes! |
| What role does technology play in your business? Do you believe that you are where you need to be technologically speaking? There is always something new around the corner, Technology is ever changing. I consider myself to have a good head for this. |
| How do you make use of the Internet? Have you already tried all the possibilities that the Net can offer you? I have wireless which I LOVE, someday, I would love to create a website, however time and money are preventing me from doing that at this time. |
| What is the competition like? Have you have learned things from them? I don't think that competition is an issue for my business. Although there is another print shop in town, as well as 4-5 other t-shirt shops, I feel that my business is such that I am a unique business. |
| At times it is necessary to take on debt to get ahead. How do you distinguish between good and bad debt? I believe that you have to spend money to make money. |
| How indispensable are you? Would your business survive if took you a year’s sabbatical? Nope! |
| Which decisions turn out better: the immediate, visceral ones, or the ones reached after mulling the matter over for a few days? I try not to make split decisions... a little thought is put into everything I do. |
| If you wrote a book about everything you have learned doing business, what would the title be? If these walls could talk! |
| What is your advice for surviving the economic crisis? Time will tell, just continue offering 110% to everyone. Over time, business will come and go. BUT a good job lasts forever. |
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Sandra Bradford
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