Interview with Senior Creative [usonian]

Senior Creative [usonian]

DESIGN

What is your specialty?

Design and brand creation.

Where can we view your portfolio online?

A small sampling is available at: http://www.creativehotlist.com/jwilliamson

What made you interested in design?

I have always enjoyed visual communication, from a book cover, to the design of an ocean liner. All art boils down to communication.

What has been your professional career path?

I have extensive experience in retail packaging, corporate identity, brand development, print collateral, advertising, shopper marketing and retail space design for both national and regional clients. For the past three years I have been an independent consultant for firms such as Saatchi & Saatchi X, FRCH Design Worldwide, Marriott and T.J. Maxx. Prior to that I was a partner in a boutique design studio, where my responsibilities as associate creative director included the day to day management of the creative department, concepting, copywriting, maintaining existing-client contacts and preparation/estimation of all project proposals. I have hands-on knowledge in all phases of two and three dimensional design along with video production and editing, from conception and strategy through production and implementation.

Have you received any awards for your work in the field of design?

HONORS: P&G Wellness–Best In-store Advertising, 2007 P&G, Prilosec–Best Consumer Insites Inovation, 2007 Work published in House Trends magazine, October 2007 Excellence in Achievement Award–Best Client Development, Saatchi & Saatchi X, 2007 Lexington Advertising Club–ADDY Award–Silver, 2007 Work published in Interior Design magazine, June 2006 Work featured on HGTV–Offbeat America, 2006 International Council of Shopping Centers–Maxi Award, 1997, 1998, 1999, 2001, 2002, 2003, 2004 Business Marketing Association–Gold Splotlight Award, 2001 Cincinnati Art Directors Club–Gold, Silver and Honorable Mention, 1988, 1992 CACA Senior Class Awards–Gold, Silver and Honorable Mention, 1987

What is your motivation? What makes you get up in the mornings?

I don't want to miss anything!

How would you define your design style?

My style is all over the board depending on my clients. My root style is classic Swiss design.

How do you promote and move your work?

Word of mouth for the most part.

In which new areas would you like to experiment?

Product development and more environmental design.

Shapes, color, concept: where do you usually begin when conceiving a design?

I study what problems need to be solved with a project, then work from there.

How do you calculate budgets for a design project?

On a per project basis, based on an hourly rate.

Which professionals in your field -contemporary or past- do you most admire?

Frank Lloyd Wright and Pierre Chareau

Senior Creative [usonian] Tweet (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

Senior Creative [usonian]
Tweet