Verena Hafner [verenahafner]
What is your specialty as a stylist? fashion, salon, image, objects...?
I am a stylist working mostly in women's wear. In the past I've done mostly advertising and editorial work. As my background is in graphic design, I also do some art direction.
Can you provide a link to a site where we can see something of your work or of where you work.
My website: www.verenahafner.com
My blog: verenahafner.wordpress.com
In what style or trend do you classify yourself?
Personally, I'm a bit of a rock chick. And when I dress up I tend to go for a more classic look. I'm sure this somehow filters down in my work but generally I will deliver what a client or project requires.
What are your clients like?
That depends on the job. Among them are: magazines, any kind of business that requires advertising, sometimes individuals.
How did you begin to develop your talent? Have you possesed it since you were a child?
I think I've always had a strong sense of style, I've always been a visual person. But somehow fashion didn't occur to me straight away, so I became a graphic designer. It was only after I got quite frustrated being stuck behind a computer all day and not feeling like I ever created anything at all, that I began exploring other areas. I went to Central Saint Martins in London to learn about art direction and fashion styling, began to test and was lucky enough to get my first advertising commissions quite quickly.
What importance has professional training had on your career?
It gave me a personal peace of mind, I'd say. I don't subscribe to the notion that everyone absolutely needs professional training, not in a creative area at least. Most of it is learning by doing. But it's just my personality that I always want a sound theoretical basis before I start something new.
When did you first realize you could make a living this way?
When an established stylist had a look at my portfolio and said she could see I had a lot of talent and encouraged me to keep working. Nothing better than a little recognition from someone whose opinion you trust.
What people or experiences have taught you the most and helped you to arrive where you are?
It's such a cliche but I learned most from my mistakes.
What is your concept of beauty? Why does it change so much from one culture to another, or from one era to another?
I have lived in 3 countries on 2 continents so far and I am most fascinated by how little things influence one's perception of things. It makes me believe we are very much a product of our environment (be it places but mostly the people we surround ourselves).
Personally, my concept of beauty is to recognise our differences while also seeing what unites us. It sounds very abstract but there's beauty that we're one but totally different at the same time.
Do you need to love what you do, or does professionalism suffice?
I need to love it generally but I don't need to love every single project.
What do you do when a client requests something that you believe is not suitable for him/her?
We'll discuss the pros and cons, the options we have, the end goal and then we find the best solution.
Besides advising clients, do you also educate them?
I guess that goes hand in hand.
Isn't there a cult of vanity in premeditated publicity and fashion poses?
Your definition of "glamour"?
Glamour for me is putting effort into your appearance. That doesn't necessarily mean being totally dolled up.
Please name three well-known personalities whose look you admire, and three who need to urgently change their image.
+ Cate Blanchett, Gwyneth Paltrow, Olivia Palermo
- Katherine Heigel, Angelina Jolie, Heidi Klum
Being surrounded by a different style can cause a person to feel different. Can such a feeling transform a person?
No, I don't think so. I think it can only bring out a layer of your personality and (temporarily) put the emphasis on it.
What trends do you see gaining momentum?
Every trend seems to be on trend at the moment. But that's a good thing. Hooray for individuality and freedom of expression!
Make a prediction: how long will the fashion of piercing and tattoos last?
Tattoos have been and will be around forever. But piercing seem to be for teenagers. They'll probably do it for much longer.
What magazines or websites do you follow to keep up to date? What other types of cultural inputs serve as sources of inspiration for you?
libertylondongirl.com, Vogue, fashionologie, lots of exhibitons, documentaries, movies...
I would like to be more discerning when I buy clothes or furniture. What do you recommend I do to acquire this ability?
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