Interview with zenlita jumaishar [zenlita]

zenlita jumaishar [zenlita]

WRITING

What did you first read? How did you begin to write? Who were the first to read what you wrote?

BOBO, children magazine in Jakarta, Indonesia when I was 5 years old. Well, I have to focus or listening music to start writing. if at the office, my boss for sure but personally, I'm posting them at my blog :D

What is your favorite genre? Can you provide a link to a site where we can read some of your work or learn something about it?

I'm not a reading person, I watch movie and listening music. Write poems and for advertising agency which called copywriter. Here are my creation for TV commercial @ http://litlest.multiply.com/video. I can't update my blog because I forget the email and password *sigh... so sorry

What is your creative process like? What happens before sitting down to write?

it depends. sometimes it's just comes up in my mind, so I write quote, poems or my job... divinely. but for my job, copywriting.. to get strategy communication, ideas, concept and crafting.. get my earphone and listening music, then I have to research online first then write write write.. if the inspiration not comes, just look at the sky and back to my laptop ;)

What type of reading inspires you to write?

Mawlana Jalaluddin RUMI

What do you think are the basic ingredients of a story?

problems and how to get the solution uniquely!

ADVERTISING

What is your specialty: creativity, contact, or research?

copywriter, its creative!

Please list some brand names or clients that you have worked for.

Wyeth Kalbe nutrition Nestle Pantene shampoo Garnier skincare Simpati, Telkomsel Ultra Jaya Milk Belfoods chicken nugget Star Mild and LA Lights cigarette Soft love diapers Teh Gelas, glass of tea Glaxo Smith Kline (Scott Emulsion, Insto, Panadol kid) Kraft cheese JetZ snack Natur E body lotion Baygon Allianz Insurance Banking such as BCA, Mandiri, Standard Chartered, HSBC, BRI syariah, Muamalat etc

Have you got a blog or web page?

http://litlest.multiply.com/video I can't updating my blog because I forget the email and passrord *sigh.. so sorry..

What do your clients value more, strategy, creativity, design, or return of investment?

clients want creative increase their selling ;P

The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?

coz too many garbage called creative!

Can a bad advertising campaign sell well?

mostly not but if they're lucky might be

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